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    Regulatory Focus Classification for Web Shopping Consumers According to Product Type
    Soo Won Lee , Jong Bum Baik , Chung Seok Han , Eun Young Jang , Yong Bum Kim , Ja Young Choi The KIPS Transactions:PartB , Vol. 19, No. 4, pp. 231-236, Aug. 2012
    10.3745/KIPSTB.2012.19.4.231