So Yeon Park , Yong Won Kim

KIPS Transactions on Computer and Communication Systems, Vol. 2, No. 1, pp. 27-34, Jan. 2013
10.3745/KTCCS.2013.2.1.27,   PDF Download:

Abstract

IT has been receiving increasing attention for cloud computing services. However, despite a lot of attention, there are limitations of existing research on cloud computing services. There are researches respectively about the benefits and costs that would occur of you choose a cloud computing services. However, in real life, consumers should be considered about the benefits and costs at the same time of they choose and use a cloud computing service. Therefore, this study examines the interaction effect of benefits and costs on cloud computing service. The findings demonstrate that three independent variables (usefulness, social influence, and innovativeness) positively (+) affect the perceiver value. However, showed the benefits and costs of interaction effects analysis, usefulness and innovation on the cost influence the perceived value in statistics. The interaction of the usefulness & cost shows negative (-) effect and the interaction of the innovativeness & cost has positive (+) effect on the perceived value. In conclusion, this study provide that consumers need to consider costs with benefits when they use a cloud computing service.

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