Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW


The KIPS Transactions:PartB , Vol. 12, No. 4, pp. 473-478, Aug. 2005
10.3745/KIPSTB.2005.12.4.473,   PDF Download:

Abstract

The purpose of this study was to investigate the interaction effect of Web site menu designs and information structures on two information searching performances (searching and browsing) and three measures of users'' attitudes (appeal, usability, and disorientation). Pronounced interaction effects occurred across four dependent variables except searching when decreasing and increasing information structure were combined with a simple selection menu and a pull-down menu. Further studies are needed to investigate additional interactions among factors of interface and information structure of Web sites.


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Cite this article
[IEEE Style]
B. M. Yu, "Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW," The KIPS Transactions:PartB , vol. 12, no. 4, pp. 473-478, 2005. DOI: 10.3745/KIPSTB.2005.12.4.473.

[ACM Style]
Byeong Min Yu. 2005. Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW. The KIPS Transactions:PartB , 12, 4, (2005), 473-478. DOI: 10.3745/KIPSTB.2005.12.4.473.