A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering


KIPS Transactions on Computer and Communication Systems, Vol. 15, No. 1, pp. 139-154, Feb. 2008
10.3745/KIPSTD.2008.15.1.139,   PDF Download:

Abstract

It is very important to identify useful web user group and induce their behavior pattern in eCRM domain. Inducing user group with a similar inclination, a reliability of user group decreases because there is an uncertainty in online user data. In this paper, we have applied the 2-tier clustering, which uses the outcome of interaction with data from other tiers. Also we propose a method which induces user behavior pattern from a cluster and compare C4.5 with our method.


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Cite this article
[IEEE Style]
J. W. Hwang, D. H. Song and C. H. Lee, "A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering," KIPS Journal D (2001 ~ 2012) , vol. 15, no. 1, pp. 139-154, 2008. DOI: 10.3745/KIPSTD.2008.15.1.139.

[ACM Style]
Jun Won Hwang, Doo Heon Song, and Chang Hoon Lee. 2008. A Study on Behavior Rule Induction Method of Web User Group using 2-tier Clustering. KIPS Journal D (2001 ~ 2012) , 15, 1, (2008), 139-154. DOI: 10.3745/KIPSTD.2008.15.1.139.