A Study on the Effects of Characteristic of Communication on Customer Relationship Development in e - Business - Focused on the Internet Shopping Mall -


The KIPS Transactions:PartD, Vol. 9, No. 4, pp. 733-744, Aug. 2002
10.3745/KIPSTD.2002.9.4.733,   PDF Download:

Abstract

This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an important area, there were so few studies on customer relationship management in e-business. Using the two aspects of communication process and effectiveness at which two precedent effect factors on the trust of customer relationship development and relationship commitment, this paper develop a communication-based model of internet marketing in th e-business.


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Cite this article
[IEEE Style]
Y. Chung, S. H. Hwang, H. I. Kim, "A Study on the Effects of Characteristic of Communication on Customer Relationship Development in e - Business - Focused on the Internet Shopping Mall -," The KIPS Transactions:PartD, vol. 9, no. 4, pp. 733-744, 2002. DOI: 10.3745/KIPSTD.2002.9.4.733.

[ACM Style]
Yoon Chung, Seok Hae Hwang, and Hyo In Kim. 2002. A Study on the Effects of Characteristic of Communication on Customer Relationship Development in e - Business - Focused on the Internet Shopping Mall -. The KIPS Transactions:PartD, 9, 4, (2002), 733-744. DOI: 10.3745/KIPSTD.2002.9.4.733.